Contact me at email@example.com or 917.623.6437 to discuss your next project.
advertising & direct mail
Print and web advertising, as well as direct mail pieces
This banner ad is for the Abrams Image collection of the popular Frank Reade science fiction series from the 1870s.
Huff & Puff
I designed this banner ad for a die-cut, interactive children's book to show off its sweet and gentle illustration style.
Sea Glass Hearts
This banner ad for a photo book highlights the beauty and simplicity of the imagery.
2nd Street Cafe
Quarter-page ad in The Onion. I went to the cafe for brunch to get a feel for the place, and came up with a light, airy, yet informative layout that highlights their great specials without merely listing them.
An eighth-page ad for The Onion. The client was a new, independent ice cream shop in Williamsburg with glass jars of penny candy and wainscotting. I created the background and framing devices to pay tribute to this old-timey feel.
An eighth-page ad for The Onion. The only design suggestion was a business card the sales rep brought back from the meeting. I matched the typefaces, found a grassy stock illustration, and took copy from their website.
An eighth page ad for a bar and event space in TriBeCa. This bold design helped the smaller-size ad get notice in the paper.
The Onion Holiday Rampage
This full page ad ran in The Onion. I worked with the promotions manager to come up with a theme for the annual holiday party; the Simon Oxley illustration was the perfect jumping off point. We made pine tree cutouts for the party.
This half-page ad for a mid-century modern antiques store ran in a neighborhood house tour brochure. I re-energized the logo for them as well.
Co-op America W carrier
This direct mail carrier for Co-op America was mailed during an election year. As with all but control pieces, design and copywriting evolved together for direct mail campaigns.
Co-op America W reply
This direct mail reply is part of the direct-mail package with the previous piece. The hands raised, along with the Yes statement, empowered new members to let their voices be counted after a disappointing presidential election.
Logos, postcards, and business cards
DJ Meat Mistress
A business card for my friend DJ Meat Mistress. Printed on glossy stock, which really helped the illusion of cellophane-packaged meat.
Bridge Street Development Corporation
I developed this logo while volunteering for Taproot Foundation, a wonderful organization that allows media professionals to donate their skills to nonprofits.
Cypress Hills LDC
Another logo created as part of Taproot Foundation service. I wanted the logo to express the group's role as a sheltering parent to the community.
Trailer Park postcard
Postcard for an antiques and furniture store specializing in mid-century wares.
Sajitha Jahangir card
A personal card for a colorful and vibrant Indian-American woman whose most notable facial feature are her sculpted eyebrows.
editorial catalogs brochures
Editorial designs and informational pieces.
The Onion AV Club New York section opener 1
One of the featured events reviewed that week was a screening of a Rolling Stones documentary.
The Onion AV Club New York section opener 2
The Agenda text mentions Stereolab's music synesthetically evoking orange and pink, so I ran with it.
Lynwood USD Core Curriculum
Custom printed binder for high school curriculum materials. We developed a color code for each subject for easy reference within a large library of materials. I also designed the interior pages (not shown here due to copyright).
ELA instructor reference materials
Cover for the references portion of a suite of curriculum materials. Though I designed the interior layouts as well, they are not shown here due to their proprietary nature.
National Green Pages
Design and layout for a national directory of business vetted for social and environmental responsibility.
Study Skills mailer, outside/inside composite
This mailer shows off the richly illustrated Study Skills program as an informational pamphlet with reply card.
SAT prep mailer
I designed and produced this tri-fold piece for perforation, business-reply standards, and impact. Bulleted highlights of three different programs offered quick summaries so that respondents could request information appropriate to their situation.