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advertising & direct mail
Print & web advertising, and direct mail
This banner ad is for the Abrams Image collection of the popular Frank Reade science fiction series from the 1870s.
Huff & Puff
I designed this banner ad for a die-cut, interactive children's book to show off its sweet and gentle illustration style.
Sea Glass Hearts
This banner ad for a photo book highlights the beauty and simplicity of the imagery.
2nd Street Cafe
Quarter-page ad in The Onion. I went to the cafe for brunch to get a feel for the place, and came up with a light, airy, yet informative layout that highlights their great specials without merely listing them.
An eighth-page ad for The Onion. The client was a new, independent ice cream shop in Williamsburg with glass jars of penny candy and wainscotting. I created the background and framing devices to pay tribute to this old-timey feel.
An eighth-page ad for The Onion. The only design suggestion was a business card the sales rep brought back from the meeting. I matched the typefaces, found a grassy stock illustration, and took copy from their website.
An eighth page ad for a bar and event space in TriBeCa. This bold design helped the smaller-size ad get notice in the paper.
The Onion Holiday Rampage
This full page ad ran in The Onion. I worked with the promotions manager to come up with a theme for the annual holiday party; the Simon Oxley illustration was the perfect jumping off point. We made pine tree cutouts for the party.
This half-page ad for a mid-century modern antiques store ran in a neighborhood house tour brochure. I re-energized the logo for them as well.
Co-op America W carrier
This direct mail carrier for Co-op America was mailed during an election year. As with all but control pieces, design and copywriting evolved together for direct mail campaigns.
Co-op America W reply
This direct mail reply is part of the direct-mail package with the previous piece. The hands raised, along with the Yes statement, empowered new members to let their voices be counted after a disappointing presidential election.
Logos, postcards, and business cards
DJ Meat Mistress
A business card for my friend DJ Meat Mistress. Printed on glossy stock, which really helped the illusion of cellophane-packaged meat.
Bridge Street Development Corporation
I developed this logo while volunteering for Taproot Foundation, a wonderful organization that allows media professionals to donate their skills to nonprofits.
Cypress Hills LDC
Another logo created as part of Taproot Foundation service. I wanted the logo to express the group's role as a sheltering parent to the community.
Trailer Park postcard
Postcard for an antiques and furniture store specializing in mid-century wares.
Sajitha Jahangir card
A personal card for a colorful and vibrant Indian-American woman whose most notable facial feature are her sculpted eyebrows.
editorial catalogs brochures
Editorial designs and informational pieces.
The Onion AV Club New York section opener 1
One of the featured events reviewed that week was a screening of a Rolling Stones documentary.
The Onion AV Club New York section opener 2
The Agenda text mentions Stereolab's music synesthetically evoking orange and pink, so I ran with it.
Lynwood USD Core Curriculum
Custom printed binder for high school curriculum materials. We developed a color code for each subject for easy reference within a large library of materials. I also designed the interior pages (not shown here due to copyright).
ELA instructor reference materials
Cover for the references portion of a suite of curriculum materials. Though I designed the interior layouts as well, they are not shown here due to their proprietary nature.
National Green Pages
Design and layout for a national directory of business vetted for social and environmental responsibility.
Study Skills mailer, outside/inside composite
This mailer shows off the richly illustrated Study Skills program as an informational pamphlet with reply card.
SAT prep mailer
I designed and produced this tri-fold piece for perforation, business-reply standards, and impact. Bulleted highlights of three different programs offered quick summaries so that respondents could request information appropriate to their situation.